My work, awards and presentations…

When I was in grade 2, my elementary school ran out of books for me to read. I knew then, and I know now, that writing and communications are my passions. I write web copy, creative stories, blogs and books. I produce videos and photo shoots. I manage social media and create strategic communications plans. All with the goal of telling a story and bringing the reader in. My previous experience includes:

• Published in variety of web and print publications. Developed content for international audiences, creating culturally-sensitive messaging in 10+ languages.

• Managed printing, art direction for publication photography and the development of multimedia platforms for print (ie interactive magazines).

• Designed and executed communication strategies for clients with varying audiences and communication goals with external audiences of 100,000+. These plans bridge social media, print, web, and mobile communications to create a comprehensive and consistent brand message and user experience.

• Directed content generation from a team of writers, photographers and videographers, including updates and social media interactions; encompassing 15,000 webpages, 20+ websites, five blogs, and six social media sites that have grown to a following of 500,000+.

• Developed social media protocols, advocated for and grew a social media team. Established social media protocols and monthly analytics reports to gauge success.

Awards

  • Best Use of Social Media – Bronze, Council for the Advancement & Support of Education Circle of Excellence Awards, 2014
  • Best Use of Social Media – Bronze, Canadian Council for the Advancement of Education PRIX D’EXCELLENCE, 2014
  • Best Brochure, Newsletter or Flyer – Gold, Canadian Council for the Advancement of Education, 2013
  • Third, Canadian Weblog Awards, 2012
  • Finalist, Postcard Story Competition, Writer’s Union of Canada, 2009
  • Emerging Environmental Leader, ECCO Forum, 2007
  • Youth in Media Scholarship, Sierra Club of Canada BC Chapter, 2004
  • Canadian Conference Fellowship, Society of Environmental Journalists, 2004
  • Summer Fellowship Program, International Radio and Television Society, New York, 2004
  • Award of Merit for Student Journalism (Broadcast), Canadian Nurses Association, 2003

Presentations

  • Content Strategy & the PSE Sector Workshop, Content Strategy Conference (August 2013)
  • Strategic Enrolment Management and Cohort-specific Marketing, SEMM Forum (May 2013)
  • Can you Tweet in Hindi? Social media for recruitment of domestic and international students, Social Media: Implications for the University (May 2013)
  • Content Strategy & the PSE Sector, PSEWeb Conference (2012)
  • Social Media & Strategic Enrolment Management, ARUCC Conference (2012)
  • Engaging Students through Social Media, Counsellor Day (2011)
  • Developing Social Media Protocols, PSEWeb Conference (2011)
  • Social Media in Education, OACAC International Conference (2010)
  • Social Media Integration, PSEWeb Conference (2010)
  • Social Media in Education, IECA International Conference (2010)
  • Social Media in Education, Social Media Week (2010)
  • Journalism Workshop leader, UNESCO Global Youth Assembly (2007)