Sometimes I wonder what is harder: writing the 140 character tweet, or all the planning that is behind why the tweet needs to be written. From planning to protocols and hiring, I’ve built social media strategies and teams that have created and grown audiences.

Social Media Planning
Pairing the right social media with the right event or campaign is key. I’ve created social media plan for year-round reputational campaigns as well as for special events and particular advertising and contests.

Social Media Protocols
As a manager of Facebook pages, Twitter accounts, Vimeo accounts and numerous blogs, protocols had to be put into place to ensure all content staff were providing the same service to our audience and maintaining a good online reputation. From privacy and legal statements to response times, conflict resolution tactics and geo-locating, I created a 16-page document that guides a social media team to success.

Social Media Team Building
Can a team that works on Twitter be just as social in an office? For content and social media teams they need to be. I grew a team of two to a team of seven in just a year, addressing questions online, all the time.